Artificial intelligence is already transforming your professions, your markets and your decisions.
Yet 8 out of 10 executives say they do not fully understand its concrete implications for their company.
Our most popular training courses
AI within everyone's reach
Drawing on more than 10 years of experience in university teaching, corporate support and public-awareness conferences, this keynote offers a clear, concrete and strategic introduction to artificial intelligence.
Designed for company directors and executive committees, it begins with a general explanation of AI, then focuses on the latest advances, presents concrete use cases and ends with the societal and environmental impact of AI.
One hour to open minds, ask the right questions and start a strategic reflection on AI.
Objectives: Acquire the basics of understanding AI; Understand how modern AI works (machine learning, deep learning, generative AI); Explore concrete, illustrated use cases targeted to your sector; Identify the limits, risks and impacts of AI; Initiate strategic reflection within your executive committee
For whom ? Company executives; Executive committee members; Managers and department heads
Prerequisites: No technical prerequisites required. Curiosity and an open mind are enough!
Duration: 1h, including discussion time.
Modalities: On-site at your premises; Presentation material provided to all participants; Possibility of customisation to your sector and strategic challenges; 30-minute discussion beforehand to adapt the keynote to your expectations
Generative AI awareness
This course immerses you in the world of generative artificial intelligence, a groundbreaking technology capable of creating text, images, music or videos from simple instructions. Through concrete examples, live demonstrations, and awareness of ethical, societal and environmental issues, you will discover the opportunities, limitations and best practices for using these new tools. An essential insight to anticipate the changes ahead in your sector.
Objectives: Understand what generative AI is and how it differs from other forms of AI; Discover the main tools on the market (ChatGPT, Gemini, Mistral, Midjourney, Sora, Veo, etc.); Identify relevant use cases in different fields (communication, HR, creation, development…); Grasp the limitations, biases, risks and environmental impacts of these technologies; Adopt a responsible and secure posture in the daily use of generative AI
For whom: Executives, executive committees, managers, heads of innovation or digital; Business teams (marketing, HR, communication, product, IT…); Anyone wishing to understand and use generative AI with insight
Prerequisites: No technical prerequisites. Curiosity about new technologies is a plus.
Duration: Half a day (adaptable to your needs)
Modalities: On-site or remote (videoconference); Alternating visual presentation, live demonstrations and interactive discussions; Presentation materials provided at the end of the session
Generative AI in practice
This immersive workshop takes you from theory to practice. Based on your concrete use cases, you will learn to interact effectively with the main generative AI tools on the market (ChatGPT, Gemini, Copilot, Mistral, Claude, etc.). Thanks to personalised exercises and guided demonstrations, you will master the basics of prompt engineering, discover the tool's advanced features, and develop solid autonomy to leverage AI in your professional day-to-day.
Objectives: Learn how to craft effective prompts (CRAFT method); Know how to use a generative AI tool effectively; Experiment with business use cases: creation, communication, customer support, etc.; Understand the tool's limitations, biases and confidentiality issues; Be autonomous in professional AI use after the workshop
For whom: Employees wishing to get hands-on with generative AI; Business teams (marketing, HR, product, communication, support…); Innovation or digital-transformation managers
Prerequisites: Have access to a generative AI tool with a company account. No technical prerequisites, but attending a generative AI awareness session (optional but recommended) is a plus.
Format: Half a day on your premises
Modalities: On-site at your premises; Interactive workshop in a small group (up to 15 people); Teamwork, customised use cases; Training material provided
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